And to have a wide userbase, they need straight people.And once straight people become their majority market, the app becomes myopically geared towards straight people, thereby diluting its usefulness to the people who arguably have a greater need for it in the first place.While this freedom is endearing, a few simple prompts a la Ok Cupid might be helpful.I like being able to see what I have in common with someone before striking up a conversation.
What's the point of catering to niche markets if you're not even going to bother researching their actual needs?
Hinge is yet another mobile matchmaking app trying to make it big by being like Tinder, only slightly different.
HER formerly Dattch HER is a fresh, ultra flexible app aimed exclusively at lesbian, bisexual, pansexual, and queer women.
For a mainstream, mostly hetero dating app, OKCupid made one important protection when it was first acquired by Match back in 2011: the "I don't want to see or be seen by straight people" option.
This does a ton of the leg work in eliminating creepy messages from bros trying to convince lesbians that they "just haven't had it good yet." This past November, OKCupid also expanded its gender and sexuality options to offer 22 possible gender identities and 12 sexual orientations.
Unsurprisingly, the extent of its self-identifying options are "man" or "woman" seeking "men," "women," or "both." There's literally more nuance available in the options for how to describe your smoking habit ("cigar aficionado" anyone?