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People create profiles for networking, advancement, and business opportunities, through sites such as the business-oriented social networking service Linked In.

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High and Crystal Wotipka, lead author of the study and graduate teaching assistant in the UI’s Department of Communication Studies, wanted to know how people who use these sites respond to different ways people present themselves online.

What they discovered is most people in their study were drawn to individuals whose profiles were positive but not over-the-top glowing. If you can name something or provide people with a link to get there, then do it.

One perspective is called “Selective Self-Presentation,” or what the researchers refer to as SSP, which is a profile that highlights only what’s “good” about a person and downplays the rest.

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