Market research online dating sites

In the past five years, some prominent acquisitions and partnerships have taken place, namely by IAC. The Dating Services industry can expect strong demand in the next five years.The percentage of households with access to the internet is projected to continue rising throughout the period, which will expand the consumer market for online dating services.Because there are a myriad of different dating sites for consumers to choose from, companies are increasingly targeting companies with well-established reputations. Personals was one of the company's largest competitors, so this migration caused significant industry consolidation.Current major players in the industry include Inter Active Corp (IAC), which owns popular sites like and OKCupid.com, and e Harmony. IAC also acquired OKCupid.com, Singlesnet and People Media in 20.On one hand, a majority of online dating users agree that dating digitally has distinct advantages over other ways of meeting romantic partners: But despite these reservations, those who have personally used online dating themselves – or know someone who does – tend to have much more positive attitudes compared to those with little direct exposure to online dating or online daters.For instance, just 55% of non-users agree that online dating is a good way to meet people, while six-in-ten agree that online dating is more dangerous than other ways of meeting people.

There is a moderate degree of market share concentration for the Dating Services industry.

The level of concentration within the dating services industry has risen throughout the past five years.

Industry consolidation is largely the result of increased mergers and acquisitions, as larger companies acquire well-established dating sites and companies to increase the density of their consumer bases.

As was the case in previous Pew Research Center surveys of online dating, college graduates and the relatively affluent are especially likely to know people who use online dating or to know people who have entered into a relationship that began online.

Nearly six-in-ten college graduates (58%) know someone who uses online dating, and nearly half (46%) know someone who has entered into a marriage or long-term partnership with someone they met via online dating.

The Dating Services industry has performed well during the five years to 2013.

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