This difference in social media use is of huge importance for brands who use social media sites for advertising, as it can completely change a marketing strategy that is used in other parts of the world.
That aside, it’s also just interesting to see how online communication can differ in different parts of the world!
Here are eight of the social media platforms that are best at connecting with Russian users.
Vk (previously known as VKontakte) is by far the most popular social media platform in Russia, with over 46.6 million monthly users.
What’s interesting is that analysts suggest part of the reason Facebook is becoming more popular in Russia is because of business conversations – this report suggests that over 30% of business-related discussions in Russia take place on Facebook.
Livejournal is a blogging platform that has been around since 1999, but has since generally fallen into disuse in most of the world.
Even though Facebook isn’t the most popular social media site in Russia, its popularity has definitely begun to spread – it now receives over 21.6 million Russian visitors each month.
This isn’t necessarily surprising, as Facebook is constantly changing its platform to better align with its perceived users’ needs.
Meet people, new friends and love, first even without seeing each other's face.Along with these traditional functions, users can also upload video and audio files of any kind and share these resources with other users as well.In the past, this has come under scrutiny as it occasionally crossed legal boundaries – however, recent reports indicate that VK is now working with major record labels to launch a subscription service that will allow for legal sharing of these files.The success of unique social media platforms such as VK and OK in Russia and surrounding countries can be surprising to those of us who are used to Facebook, Twitter, and Instagram holding a complete monopoly over all social media communication.There is definitely something to be said for social media sites that are targeted at a specific user base, whether geographically (as in these examples) or based on activities (as can be seen with Snapchat’s special filters).This high percentage of Russian content makes Rutube an incredibly valuable resource for anyone trying to learn the language.